Privacy Policy

This Privacy Policy describes how FireRoofs LLC (“FireRoofs,” “we,” “us,” or “our”) collects, uses, and protects your personal information when you use our website (fireroofs.com), our mobile application (FireRoofs for iOS and Android), and our wildfire defense services. By using any of these platforms, you agree to the practices described in this policy.

1. Information We Collect

Information You Provide Directly

• Name, email address, and phone number (when you fill out a contact form, book a property evaluation, subscribe to our newsletter, or create a mobile app account)
• Property address, roof type, square footage, and other property details (when you request a home evaluation)
• City or region of residence
• Messages, notes, and documents you submit through our website, chatbot (HydroIQ), or mobile app
• Account credentials (email and password) when you register for the FireRoofs mobile app

Information Collected Through the Mobile App

• Device information (device model, operating system version, unique device identifiers)
• System status and sensor data from your installed FireRoofs defense system (temperature, humidity, air quality readings, relay states, flow rates)
• Automation events and system activation history
• Push notification tokens for alert delivery

Information Collected Automatically (Website)

• Browser type, device type, and operating system
• Pages visited, time spent on pages, and navigation patterns
• IP address and approximate geographic location
• Referring website or search terms that led you to our site

2. How We Use Your Information

We use collected information for the following purposes:

• Responding to your inquiries and scheduling property evaluations
• Providing wildfire defense system proposals and project communications
• Operating and maintaining your installed wildfire defense system, including remote monitoring, automated threat detection, and system activation
• Delivering real-time alerts and notifications about system status, threat levels, and activation events through the mobile app
• Sending our monthly newsletter (only if you subscribe, and you can unsubscribe at any time)
• Improving our website, mobile app, and defense system performance
• Understanding which service areas and content are most relevant to visitors
• Complying with legal obligations

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

3. Data Storage and Security

Your data is stored using industry-standard cloud infrastructure:

• Website data (contact forms, bookings, newsletter subscriptions) is stored in encrypted databases hosted on secure cloud servers
• Mobile app data and system telemetry are stored in Firebase, a Google Cloud platform, using authenticated access controls
• Uploaded documents and images are stored in encrypted cloud storage with access controls
• All data transmission between your devices and our servers uses HTTPS/TLS encryption

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, or alteration. However, no method of internet transmission or electronic storage is 100% secure, and we cannot guarantee absolute security.

4. Cookies and Analytics

Our website uses cookies and similar tracking technologies to improve your browsing experience and analyze site traffic:

• Google Analytics (GA4) to understand how visitors use our site, including pages viewed, time on site, and traffic sources. Google Analytics collects data anonymously and does not personally identify you.
• Essential cookies required for basic site functionality

The FireRoofs mobile app does not use advertising trackers or third-party analytics cookies. The app communicates directly with Firebase for system monitoring and control purposes only.

You can manage cookie preferences through your browser settings. Disabling cookies may affect some website functionality.

5. Data Sharing

We may share your information with:

• Service providers who help us operate our website, mobile app, and deliver services (cloud hosting, database services, email delivery, analytics). These providers are contractually required to protect your data.
• Emergency services or authorities when system data indicates an active wildfire threat to your property
• Law enforcement or government agencies when required by law or to protect our legal rights

We do not share your personal information with third parties for their own marketing purposes.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, or as required by law:

• Contact form submissions and booking requests are retained for business communication purposes
• Mobile app account data is retained for as long as your account is active
• System telemetry and sensor data is retained for system performance analysis and historical reference
• Newsletter subscribers can unsubscribe at any time, and their data will be marked as inactive

You may request deletion of your account and associated data at any time by contacting us.

7. Your Rights (California Residents)

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have the right to:

• Know what personal information we collect, use, and share
• Request deletion of personal information we hold about you
• Request correction of inaccurate personal information
• Opt out of the sale of personal information (we do not sell personal information)
• Non-discrimination for exercising your privacy rights
• Limit use of sensitive personal information

To exercise any of these rights, contact us at [email protected] or call 831-705-0888. We will respond to verified requests within 45 days.

8. Children's Privacy

Our website, mobile app, and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

9. Third-Party Links and Services

Our website and mobile app may contain links to external websites and services (such as CAL FIRE, local Fire Safe Councils, government resources, and Apple TestFlight). We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before providing any personal information.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Changes will be posted on this page with an updated revision date. We will notify mobile app users of material changes through an in-app notification. Your continued use of our website or mobile app after changes are posted constitutes acceptance of the updated policy.

11. Contact

For questions about this Privacy Policy, your personal data, or to exercise your privacy rights, contact us at:

FireRoofs LLC
Scotts Valley, California
Email: [email protected]
Phone: 831-705-0888
Website: fireroofs.com